Taking on Big Soda

10 Oct

A video worth dusting off the sugar politics blog for —The Center for Science and the Public Interest and PR Exec Alex Bogusky teamed up on “The Real Bears” to take on Big Soda:

And….Big Soda continues with the denials (From USA Today):

But executives at Coca-Cola and the American Beverage Association say the video is bunk and its statistics wrong.

“This is irresponsible and grandstanding and will not help anyone understand energy balance,” says Coca-Cola spokeswoman Susan Stribling. “It also distorts the facts while we and our industry partners are working with government and civil society on real solutions.”

Pepsi declined to comment. But ABA spokeswoman Karen Hanretty says, “CSPI is better at producing videos than they are doing math. People are drinking fewer calories from soda — and have been for a decade — so how can soda be to blame for rising obesity?”

For more frequent (and shorter!) sugar politics updates, follow my new twitter feed (see the sidebar).

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