The Public Health Advocacy Institute has accused General Mills of using whole grain claims to “distract” consumers from the sugar content of their cereals. (Thanks to Marion Nestle for calling attention to the article.) Exhibit A:
I have had a box of Cocoa Pebbles on my desk for several months now (on my desk, not on my breakfast table) so that I could learn more about the front-of-package labeling scheme. From 20 feet away, my husband saw the cereal box and said, “Wow, Cocoa Pebbles are Gluten Free!” I’d say Post is using a similar strategy to General Mills….
Not to mention the slogan, “Rocks Your Whole Mouth.” Have you seen the commercials?
After loading 64 pebbles on his tongue, we see Fred close his eyes and bob his head while the Pebbles are transported to his brain, which one you tube viewer commented, “makes you think that they snuck Ecstasy inside the cereal!”