I spent some time yesterday researching the introduction of the first diet sodas. I was surprised to learn that Diet Rite, made by RC Cola, was the first widely marketed soda, followed by Patio by Pepsi, then Tab by Coca Cola. I remember the Tab commercials from the 70s, but just had to share this campaign from the 60s.
“When you can’t be with him, be in his mind…..be a mind-sticker.”
Sugar Politics 